The Road of the Heart

La Route du Coeur

Since the 2000s, rally of Maroc Classic is called “Maroc Classic – La Route du Coeur (Road of the Heart).” We are committed to justify since this designation as demanding as the prestigious sponsorship we enjoy in the person of His Royal Highness Prince Moulay Rachid, the Honorary President of the Rally. We first established a partnership with “L’Heure Joyeuse” with serious and tireless commitment in the field are not to comment. With “L’Heure Joyeuse” we directed our actions towards rural development, without neglecting specific actions towards children without protection and young people in difficult situations. The originality of the actions of “L’Heure Joyeuse” is to create partnerships with regions where the Association wants to bring his action in getting involved into socio-educational projects. How do we collect our funds: For example the 495,000 dirhams awarded this year to our partner l’ Heure Joyeuse were distributed as follows:
  • Auction: 57.5%
  • Donations companies: 25.4%
  • Raffle: 7.4%
  • Donations from individuals: 9.7%
  • Reminder : the expenses represent 1.06% of total! Whether at auction lots (jewelry, paintings, sculptures or collectibles) each competes generosity as well as competitors who compete in the traditional courteously Auction.

    [cml_media_alt id='2531']logo-HeureJoyeuse[/cml_media_alt]


    “The first fight of the “L’Heure Joyeuse” was conducted for the education and care of young children. Since then, numerous actions have marked these fifty years of making “L’Heure Joyeuse” a real social entrepreneur, recognized partner of public authorities, compagnies, local communities and the associative field of Morocco. Thus, L’Heure Joyeuse is firmly committed to bringing his experience in the National Initiative for Human Development, launched by His Majesty King Mohammed VI in 2005.” Cyril NEVEU Organisation – Promoteur